For this activity you will study and report on the social media marketing strategies of a large company in preparation for creating visuals for a social media marketing strategy next week.

Preparation

Reading:
Spend at least 15 minutes reading the top several articles in this Google search:
How Important Is Visual Content?

View:  6C Sample Social Media Activity Example
Preview next week’s project: Week 8 > 8A Social Media Marketing Project.

Instructions

CASE STUDY
Choose a company from the list below. Research the company website and social media platforms. Go to Google and type in “social media and ___________ (company name).” Use your design skills to create a visually appealing 3+ page report in Word. Include subtitles to organize your information and repeating elements, colors, and contrasting typefaces. Include the following:

  • Well-designed banner with: Report title, Company name, Your Name, Date.
  • Abstract: 1-2 paragraphs to summarize your findings.
  • Introduce the company and how they use social media.
  • Include who manages their social media (internal director or outside firm).
  • What platforms are they using and how do they overlap or compliment each other.
  • Provide examples of social media efforts, successes and failures in at least 4 sentences the following platforms: Facebook, Twitter, Instagram, Pinterest, YouTube, Blog, Others.
  • Include at least three images (screenshots are fine) in your report with at least three web links to illustrate your claims.
  • List of at least two sources where you obtained your information.
CHOOSE ONE OF THESE COMPANIES TO STUDY
Target   Urban Outfitters   Audi Converse
Sephora   Old Spice   Oreo   Ikea
Barnes & Noble   Whole Foods   West Elm   Dove
Dunkin Donuts   Sony   Michael Kors   Wendy’s
Nike   Heinz   Coca-Cola   Lakers
The NFL   Clairol   Fiat   Prada
Southwest Airlines     Skittles   Dodgers   Kohl’s
Disney     Jet Blue   Ford Explorer   Skype

Submission

Go to 7C Submission and upload a PDF of your report. Use this file naming convention: 7CJakeSpencer-Target.pdf (list the activity, your name, and the company).

In the Comments: List the top three things your learned from the reading assignment about the Importance of Visual Content.